Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and Management (MBA and other PG Diploma courses).
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This book explores and explains the different dimensions of development and deprivation in India. The title of this work reflects the author`s conceptions of development which, according to him, is multidimensional in nature. It is not possible to understand clearly all the dimensions of development without any reference to social and economic deprivation. The issues …
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Business Economics is an undaunting and accessible text that focuses on the real world of business and how this relates to Economics. Business Economics is fundamentally micro-economic is nature. It studies the activities of an individual firm or unit. Business Economics is more concerned with the actions and decisions taken by the firms. We thought …
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Labour Economics book incorporates theories of labour and concerns of labour. It addresses recent labour issues such as economic reform labour issues, women’s and children’s labour. The book deals primarily with the elementary components and importance of labour, scope of labour economics, labour problems in developing economy and their solution, nature and effects of labour …
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Economic History of Thought book evaluates the through of significant economists both in terms of the subject of their day and in comparative to contemporary economic thought, The book is concerned primarily with the basic components of economic thought, namely, Ancient, Medieval, Modern economic thought, Classical Economic Thought of india, Medieval period in India, Nineteenth …
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Urbanization and Modernization and are closely co-related and modernization is marked by increasing urbanization which in turn resulted in the spread of literacy and employment opportunities. Most of the nations of the world have energized their efforts for industrial rapid development and it has the power of attract more money, men and materials for urban …
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Traditionally the term Public Finance has been applied to the package of those policies and operations which involve the use of tax and expenditure measures while budgetary policy is an important part to understand the basic problems of use of resources distribution of income etc. Public economics (or economics of the public sector) is the …
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