Business Economics is an undaunting and accessible text that focuses on the real world of business and how this relates to Economics. Business Economics is fundamentally micro-economic is nature. It studies the activities of an individual firm or unit. Business Economics is more concerned with the actions and decisions taken by the firms. We thought it worthwhile to bring out a book Business Economics which could satisfy the basic needs of the students of B.A, B.Com, B.B.A, B.B.M and B.Com(CS)
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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This book explores and explains the different dimensions of development and deprivation in India. The title of this work reflects the author`s conceptions of development which, according to him, is multidimensional in nature. It is not possible to understand clearly all the dimensions of development without any reference to social and economic deprivation. The issues …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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The book provides carefully tailored content for undergraduate courses in economics across a range of academic disciplines. This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by …
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Urbanization and Modernization and are closely co-related and modernization is marked by increasing urbanization which in turn resulted in the spread of literacy and employment opportunities. Most of the nations of the world have energized their efforts for industrial rapid development and it has the power of attract more money, men and materials for urban …
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Labour Economics book incorporates theories of labour and concerns of labour. It addresses recent labour issues such as economic reform labour issues, women’s and children’s labour. The book deals primarily with the elementary components and importance of labour, scope of labour economics, labour problems in developing economy and their solution, nature and effects of labour …
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The book “ENVIRONMENTAL ECONOMICS” is very pertinent. The book is a completely updated and Comprehensive one. This book consisting of FIVE Chapters. Chapter-1- Introduction and Basic Theories of Environmental Economics Chapter-2- Externalities Chapter-3- Measurement of Environmental Values Chapter-4- Theory of Environmental Policy chapter-5- Economic Impact of Environmental Pollution and Environmental Regulations. At the end of …
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