Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and Management (MBA and other PG Diploma courses).
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Money is first and foremost a medium of exchange. When all parties in an economy will accept money, it eliminates the need for a double coincidence of wants that goes with barter – that is, both parties have to want what the other is offering. Accordingly, money as a medium of exchange is much faster …
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This book explores and explains the different dimensions of development and deprivation in India. The title of this work reflects the author`s conceptions of development which, according to him, is multidimensional in nature. It is not possible to understand clearly all the dimensions of development without any reference to social and economic deprivation. The issues …
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Quantitative techniques are a scientific approach to the managerial decision-making. The successful use of Quantitative Techniques for management would help the organizations in solving complex problems on time, with greater accuracy and it is more significant in the application of theories, especially in social sciences. Hence, the author takes an advantage to write this book …
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The aim of this book is to provide a rather more comprehensive wide-ranging treatment of public sector economics than is usual. It deals with theory, policy and practice within the broad context and attempts a more general integration of them than is found in most other texts. It recognises that students invariably study other subjects …
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