Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and Management (MBA and other PG Diploma courses).
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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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Economic History of Thought book evaluates the through of significant economists both in terms of the subject of their day and in comparative to contemporary economic thought, The book is concerned primarily with the basic components of economic thought, namely, Ancient, Medieval, Modern economic thought, Classical Economic Thought of india, Medieval period in India, Nineteenth …
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Money is first and foremost a medium of exchange. When all parties in an economy will accept money, it eliminates the need for a double coincidence of wants that goes with barter – that is, both parties have to want what the other is offering. Accordingly, money as a medium of exchange is much faster …
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The book provides carefully tailored content for undergraduate courses in economics across a range of academic disciplines. This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by …
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Labour Economics book incorporates theories of labour and concerns of labour. It addresses recent labour issues such as economic reform labour issues, women’s and children’s labour. The book deals primarily with the elementary components and importance of labour, scope of labour economics, labour problems in developing economy and their solution, nature and effects of labour …
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The book “ENVIRONMENTAL ECONOMICS” is very pertinent. The book is a completely updated and Comprehensive one. This book consisting of FIVE Chapters. Chapter-1- Introduction and Basic Theories of Environmental Economics Chapter-2- Externalities Chapter-3- Measurement of Environmental Values Chapter-4- Theory of Environmental Policy chapter-5- Economic Impact of Environmental Pollution and Environmental Regulations. At the end of …
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