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Showing 69–136 of 241 results
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There is little doubt that customers have the upper hand in today’s highly competitive marketplace, which might be called a buyer’s market. Marketing is the art and science of cultivating and maintaining successful customer connections.Marketing Management,text book is an outline toMarket Segmentation, Marketing Programme and Pricing Decision.The book is concerned mainly with the elementary components …
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I am extremely happy to place this book Business Environment before the learned teaching faculty, Research Scholars and students. This book has been designed and developed in accordance with the NEP and Revised CBCS syllabus prescribed for BA/B.Com of all university. This book designed to cater to the needs of BA/B.Com Students. The Present book …
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This book is designed and made conductive for classroom learning for the VIth semester B.Sc., classes according to the revised semester syllabus. THEORY 1. Solution of Algebraic Equations 2. Finite Differences 3. Difference Equations The book contains more worked examples with many standard problems. The book is conductive for teachers and student’s friendly.
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The book, “Wetland Management and Peoples’ Participation: A Study from India” embodies information on the management of the wetlands of India with particular reference to the wetlands of North-east India and Assam. The present book is based on the original research works done by the authors; and, the authors believe that, they would feel themselves …
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The book begins by locating social movements within broad and contemporary social processes. It explains the meaning, basic features, origins and types, and the basic perspectives of social movements. It goes on to deal with the major experiences of social movements in India, namely, peasant, tribal, Dalit, working class, women, ethnic, student and youth, and …
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Research Methodology : Method and Techniques explains how to do high-quality research using the most applicable methodology. The current book discusses research methodology at both a basic and advanced level, allowing researchers to become more familiar with the art of employing research methods and approaches. The book is aimed for graduate and postgraduate social science …
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This book reveals that the production and marketing of pineapple in Kolli hills Namakkal, Tamil Nadu. It analyses the socio-economic status of farmers, trends in cost of pineapple cultivation, analyze estimate the economics of pineapple production on the basis of benefit cost analysis, the mode of marketing of pineapple, the problems of production. And also …
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Using contemporary, real-world examples and the latest pedagogical tools, Principles of Management showcases how management concepts and practices can be utilized to achieve personal and business excellence. Organized around the four main traditional functions of management—planning, organizing, controlling and leading— this book includes current thinking and practice on the most important issues facing management, managers …
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Principles of Business Management is intended to make the students understand business management principles and practices to withstand the competitive business environment. To impart the basic understanding of business management, to enable the students to apply different skills and technique to assist the management in taking appropriate decisions relating to business enterprise. This foundational text …
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This book provides a geographical account of select attributes of population, such as age and sex composition, literacy, marital status, fertility, mortality and migration. The discussion on each topic has been presented separately for the global scenario and the situation in India. Population Geography focuses on the relationships between population distribution and environment. This publication …
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This book examines the evolution and present structure of the monetary, banking, and financial system of India, with a focus on post-1991 period. The book deals with forms and functions of money (including e-money), the role of the Reserve Bank of India (RBI) in monetary and credit management, and the evolution of monetary policy in …
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This book consists of basic and important concepts of Indian polity and the administrative structure both at the central and state level. Topics are covered such as Indian Federalism, The Legislature, The Executive, Judiciary, Constitutional Framework of Indian Administration, the State Administration, and Secretariat and Directorates, evolution of constitution, administrative and legislative report before and …
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Indian Economy is an excellent book that explains the fundamentals of the Indian economy in an easy-to-understand and comprehensive manner.This book presents a complete survey of the Indian Economy in terms of determinants of development, Indian economy since independence, features of Indian economy, natural resources such as land, water, forest, mineral and energy resources, natural …
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Climate change by global warming, which refers to the average increase in global temperature, has become a megatrend that will lead to significant global changes in the future. In addition, people have become more aware of the fact that global warming cannot be avoided due to the continued increase in greenhouse gas emissions and the …
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The book contains various aspects of Indian historical writing tradition through ages. The historiography of India refers to the studies, sources, critical methods and interpretations used by scholars to develop a history of India. In recent decades there have been four main schools of historiography in how historians study India: Cambridge, Nationalist, Marxist, and subaltern. …
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The book is concerned with how economics is, and should be used, in business. It stresses that the value of economics lies in being able to provide us with a better understanding of social and commercial issues, rather than help us forecast economic trends. It directs how to develop management science as a means of …
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Development administration is based on two important concepts—administration of development and administrative development. It involves modernization of administrative structure, capabilities of personnel, and attitudinal and behavioural changes among the administrators. This book simplifies the administrative functions through its examples, theories and concepts, and deals with the field of development administration with an integrated approach. This …
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Entrepreneurial Development is a fantastic book that discusses the foundations of entrepreneurship in a clear and complete manner. This book presents a complete survey of the Entrepreneurial Development in terms of characteristics of entrepreneurship, types of entrepreneurs, entrepreneurial traits, entrepreneurship as career option, qualities and functions of entrepreneurs, role of entrepreneur in economic growth, theories …
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The knowledge of law related to business is indispensable to the students of Commerce. This book deals with Introduction of Business Regulatory Framework which introduces legal aspects of Business and Law related to Business. The Indian Contract Act & Sale of Goods Act regulates the day to day business transaction etc., is the core of …
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Business Communication has emerged as a response to the growing recognition that communication is necessary for making an impact on interpersonal relationship. Designed specifically as a practical guide for students seeking a foothold on the corporate ladder, the book addresses itself to issues concerning honing of both oral and written communication skills. The text has …
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Through this book, compilation of the most of the articles published by the author in ARUNACHAL NEWS/REVIEW, a quarterly journal of the Govt. of Arunachal Pradesh and his research papers on the cultural/scientific heritage of the tribes, eco-friendly sustainable traditions of the past have been presented with the hope that the tiny tots, the youths …
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The book ‘Practical Botany’ for B.Sc.-I, 1st Semester, by Dr. Ashok Kumar is its very first edition. It covers the syllabi of CBCS model curriculum and other Indian Universities. The book is in large part of a compilation based upon the self practical study and a large number of selected references. The book has been …
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Need and awareness of legal protection towards Girl-child in India (An Analytical View) focuses on sexual abuse of girl child and her sexual stimulation. Girl child sexual abuse is an offense wherein an adult commits sexual activity with a minor or exploits a minor for the purpose of sexual pleasure which is not acceptable in …
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After two years of mask, social distancing, virtual school and colleges fear for vulnerable loved ones and loneliness, this is the news no one wanted to hear. The virus that causes Covid -19 has changing itself to adapt and infect more people on a wider scale. Due to the unpredictable nature of this mutating virus …
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Inorganic chemistry is concerned with the properties and reactivity of all chemical elements. Advanced interests focus on understanding the role of metals in biology and the environment, the design and properties of materials for energy and information technology, fundamental studies on the reactivity of main group and transition elements, and nanotechnology. Synthetic efforts are directed …
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This book provides a clear and concise understanding of the principles, applications and limitations of the various techniques involved in analytical chemistry. It covers all major areas such as qualitative analysis, quantitative analysis, data analysis, analysis of organic compounds, separation and purification techniques, electroanalytical techniques and spectroanalytical techniques. Analysis of any constituents qualitatively and quantitatively …
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Developmental Biology is an important link between almost all biological sciences, and is assuming more and more importance in fields such as machine and agriculture. Molecular biology has began fulfilling its long anticipated role of linking genetics and embryology and many questions of embryology that had lain dormant for decades have been taken up with …
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Through this book, compilation of the most of the articles published by the author in ARUNACHAL NEWS/REVIEW, a quarterly journal of the Govt. of Arunachal Pradesh and his research papers on the cultural/scientific heritage of the tribes, eco-friendly sustainable traditions of the past have been presented with the hope that the tiny tots, the youths …
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Through this book, the Pearls of the heritage of the tribes in Arunachal Pradesh the wisdom of our Ancestors + the Penance of the SANGH-PRACHARAK are Presented. During 2021-22, when we all Indians are celebrating AMRIT-MAHOTSAV, the 75th year of our independence (Global Role of Rising India: Swadeshi Vaccination to prevent CORONA virus infection+ largest …
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Through this book, the immortal love story of AABO LOMA, the pioneer of metal/alloy craftsmanship is presented. The handicapped boy with the strength from his innocent love with LILYI BUNYI marches ahead along the thorny path towards an eco-friendly technology of making alloy objects (which never get corroded). During 2021-22, when we all Indians are …
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Quantum mechanics, science dealing with the behaviour of matter and light on the atomic and subatomic scale. It attempts to describe and account for the properties of molecules and atoms and their constituents—electrons, protons, neutrons, and other more esoteric particles such as quarks and gluons. These properties include the interactions of the particles with one …
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Indian political scene as we find it today, a thorough study of the prominent political thinkers is very essential. Brahmanism is the religion that developed out of the historical Vedic religion in ancient India. The term is different from Brahminism, the latter is sometimes used to identify a ritualistic system led by the Brahmin priests …
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In today’s world, India’s geography poses three principal foreign policy challenges. One, whereas the modern Indian state requires fixed, determinable borders, the inhabitants of these amorphous frontier zones have traditionally had, and do indeed need, flexible borders. Trying to demarcate a historically non-existent border gives rise to border disputes as, for example, with China. Two, …
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Geomorphology is an Earth Science field that includes Geophysics, Geology, and Geomorphology; but it is broadly treated as a branch of Geography and placed in Geography Departments in the universities of India. Geomorphology is the science that deals with the sculpting processes that lead to the creation of different landforms on the planet. There are …
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Social advertisements are quite popular these days. However, the effectiveness is debatable. This book will help to understand the effectiveness of public service advertisements with special reference to Indian metropolitan cities and big cities. To build this better, an introduction of advertising, its utility, limitations and principles have been explained in detail. The nature, size …
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Agricultural geography is defined as the study of the geographical and locational attributes, patterns, and processes of crop and animal farming, and related subjects such as farm land, farm-associated human geographers, environmental issues, and theoretical works on the location of agricultural activities. Agricultural Geography provides the basic information of various types of the agriculture on …
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The way we work and study has changed due to covind19. The world is affected in many ways. Change is inescapable and very much part of being human. Even when society starts up again, there will still be restrictions and we are facing fundamental shifts to our way of life. It seemed to reinforce this …
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The present book deals with the isolation and characterization of different chemical constituents present in the biofunctional parts of Clerodendrum colebrookianum Walp. commonly known as East Indian Glory Bower (EIGB). The genus Clerodendrum is the second largest genus of the family Lamiaceae or Labiatae (Mint or Sage family) which comprises of about 400 species. Plants …
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The book entitled Indian Thought in the Poetry of Walt Whitman, Henry David Thoreau and Ralph Waldo Emersion is an attempt to explore how Indian thought present in the Vedas, the Puranas, the Upanishads and the Bhagavadgita influenced a number of writers and philosophers of America and Europe. The Gita is an epitome of all …
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This book attempts to reignite the debate and discussion on the agricultural reforms and brings back the land redistribution issue to the center stage. The book brings out the evolution and evaluation of landholding structure and reviews India’s land reforms with a special reference to Karnataka. In contrast to the mainstream dominated by neoliberal thought, …
