The book is concerned with how economics is, and should be used, in business. It stresses that the value of economics lies in being able to provide us with a better understanding of social and commercial issues, rather than help us forecast economic trends. It directs how to develop management science as a means of understanding the behaviour of firms. Written primarily for students, taking courses in managerial economics in India, Fundamentals of Business Economics analyses the growth and development of privately owned firms and the decisions made by firms operating in both private and public sector enterprises.
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Economic History of Thought book evaluates the through of significant economists both in terms of the subject of their day and in comparative to contemporary economic thought, The book is concerned primarily with the basic components of economic thought, namely, Ancient, Medieval, Modern economic thought, Classical Economic Thought of india, Medieval period in India, Nineteenth …
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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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Business Economics is an undaunting and accessible text that focuses on the real world of business and how this relates to Economics. Business Economics is fundamentally micro-economic is nature. It studies the activities of an individual firm or unit. Business Economics is more concerned with the actions and decisions taken by the firms. We thought …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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The book “ENVIRONMENTAL ECONOMICS” is very pertinent. The book is a completely updated and Comprehensive one. This book consisting of FIVE Chapters. Chapter-1- Introduction and Basic Theories of Environmental Economics Chapter-2- Externalities Chapter-3- Measurement of Environmental Values Chapter-4- Theory of Environmental Policy chapter-5- Economic Impact of Environmental Pollution and Environmental Regulations. At the end of …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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