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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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This book explores and explains the different dimensions of development and deprivation in India. The title of this work reflects the author`s conceptions of development which, according to him, is multidimensional in nature. It is not possible to understand clearly all the dimensions of development without any reference to social and economic deprivation. The issues …
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This book attempts to reignite the debate and discussion on the agricultural reforms and brings back the land redistribution issue to the center stage. The book brings out the evolution and evaluation of landholding structure and reviews India’s land reforms with a special reference to Karnataka. In contrast to the mainstream dominated by neoliberal thought, …
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Microfinance in India has emerged as the most suitable and practical alternative to conventional banking in reaching the hitherto unreached poor population. Microfinance has caught the attention as an effective tool for poverty reduction and socio- economic development. Hence Microfinance can play a vital role for improving the standard of living of poor. In India, …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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