Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and Management (MBA and other PG Diploma courses).
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Urbanization and Modernization and are closely co-related and modernization is marked by increasing urbanization which in turn resulted in the spread of literacy and employment opportunities. Most of the nations of the world have energized their efforts for industrial rapid development and it has the power of attract more money, men and materials for urban …
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Money is first and foremost a medium of exchange. When all parties in an economy will accept money, it eliminates the need for a double coincidence of wants that goes with barter – that is, both parties have to want what the other is offering. Accordingly, money as a medium of exchange is much faster …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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Labour Economics book incorporates theories of labour and concerns of labour. It addresses recent labour issues such as economic reform labour issues, women’s and children’s labour. The book deals primarily with the elementary components and importance of labour, scope of labour economics, labour problems in developing economy and their solution, nature and effects of labour …
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