Business Economics is an undaunting and accessible text that focuses on the real world of business and how this relates to Economics. Business Economics is fundamentally micro-economic is nature. It studies the activities of an individual firm or unit. Business Economics is more concerned with the actions and decisions taken by the firms. We thought it worthwhile to bring out a book Business Economics which could satisfy the basic needs of the students of B.A, B.Com, B.B.A, B.B.M and B.Com(CS)
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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The aim of this book is to provide a rather more comprehensive wide-ranging treatment of public sector economics than is usual. It deals with theory, policy and practice within the broad context and attempts a more general integration of them than is found in most other texts. It recognises that students invariably study other subjects …
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This book attempts to reignite the debate and discussion on the agricultural reforms and brings back the land redistribution issue to the center stage. The book brings out the evolution and evaluation of landholding structure and reviews India’s land reforms with a special reference to Karnataka. In contrast to the mainstream dominated by neoliberal thought, …
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Urbanization and Modernization and are closely co-related and modernization is marked by increasing urbanization which in turn resulted in the spread of literacy and employment opportunities. Most of the nations of the world have energized their efforts for industrial rapid development and it has the power of attract more money, men and materials for urban …
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