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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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Traditionally the term Public Finance has been applied to the package of those policies and operations which involve the use of tax and expenditure measures while budgetary policy is an important part to understand the basic problems of use of resources distribution of income etc. Public economics (or economics of the public sector) is the …
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Labour Economics book incorporates theories of labour and concerns of labour. It addresses recent labour issues such as economic reform labour issues, women’s and children’s labour. The book deals primarily with the elementary components and importance of labour, scope of labour economics, labour problems in developing economy and their solution, nature and effects of labour …
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Urbanization and Modernization and are closely co-related and modernization is marked by increasing urbanization which in turn resulted in the spread of literacy and employment opportunities. Most of the nations of the world have energized their efforts for industrial rapid development and it has the power of attract more money, men and materials for urban …
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The book “PUBLIC FINANCE AND POLICIES” is very pertinent. The book is a completely updated and Comprehensive one. This book consisting of EIGHT Chapters. Chapter-1- Introduction Chapter-2- Overview of Indian public finances and public spending, Chapter-3- Public Revenue Chapter-4- Public Expenditure chapter-5- Public Debt Chapter-6- Public Budget Chapter-7- The Federal Finance lastly Chapter-8-Indian Finance Commissions. …
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