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Quantitative techniques are a scientific approach to the managerial decision-making. The successful use of Quantitative Techniques for management would help the organizations in solving complex problems on time, with greater accuracy and it is more significant in the application of theories, especially in social sciences. Hence, the author takes an advantage to write this book …
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Money is first and foremost a medium of exchange. When all parties in an economy will accept money, it eliminates the need for a double coincidence of wants that goes with barter – that is, both parties have to want what the other is offering. Accordingly, money as a medium of exchange is much faster …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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The book provides carefully tailored content for undergraduate courses in economics across a range of academic disciplines. This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by …
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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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Traditionally the term Public Finance has been applied to the package of those policies and operations which involve the use of tax and expenditure measures while budgetary policy is an important part to understand the basic problems of use of resources distribution of income etc. Public economics (or economics of the public sector) is the …
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