International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options available to an Indian business school professor and students.
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Research Methodology : Method and Techniques explains how to do high-quality research using the most applicable methodology. The current book discusses research methodology at both a basic and advanced level, allowing researchers to become more familiar with the art of employing research methods and approaches. The book is aimed for graduate and postgraduate social science …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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Business Communication has emerged as a response to the growing recognition that communication is necessary for making an impact on interpersonal relationship. Designed specifically as a practical guide for students seeking a foothold on the corporate ladder, the book addresses itself to issues concerning honing of both oral and written communication skills. The text has …
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The knowledge of law related to business is indispensable to the students of Commerce. This book deals with Introduction of Business Regulatory Framework which introduces legal aspects of Business and Law related to Business. The Indian Contract Act & Sale of Goods Act regulates the day to day business transaction etc., is the core of …
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This book is designed focusing its attention not only on the syllabus of M.Com., GST Practitioners and other graduates, but also on general understanding about Goods and Services Tax (GST). The Book Contains all amendments of provisions and rules up to 2020, the large number of examples for better understanding of the Goods and Services …
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Financial accounting is the process of recording, summarizing and reporting a company’s business transactions through financial statements. These statements are: the income statement, the balance sheet, the cash flow statement and the statement of retained earnings. Financial Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting …
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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. This book will make the readers to understand marketing theory & concepts and prepare them as tomorrow’s marketing managers, …
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