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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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Economics for UGC NET/SET Examinations book has been divided into 36 Topics containing 2300+ “Multiple Choice Questions” for Fast Revision and Preparation. The questions have been designated on the basis of the many kinds of questions being asked in the various competitive exams. In this book, Multiple Choice Questions relating to Micro Economics, Indian Economy, …
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Entrepreneurs are especially talented persons capable of identifying projects, marshalling resources, innovating ideas, assuming risks and establishing ventures. In these days of highly uncertain business environment and highly sophisticated information technology, prospective entrepreneurs have to be inspired and motivated to take up some self-employment ventures and thereby create employment opportunities for many people. The main …
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The book “ENVIRONMENTAL ECONOMICS” is very pertinent. The book is a completely updated and Comprehensive one. This book consisting of FIVE Chapters. Chapter-1- Introduction and Basic Theories of Environmental Economics Chapter-2- Externalities Chapter-3- Measurement of Environmental Values Chapter-4- Theory of Environmental Policy chapter-5- Economic Impact of Environmental Pollution and Environmental Regulations. At the end of …
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This book attempts to reignite the debate and discussion on the agricultural reforms and brings back the land redistribution issue to the center stage. The book brings out the evolution and evaluation of landholding structure and reviews India’s land reforms with a special reference to Karnataka. In contrast to the mainstream dominated by neoliberal thought, …
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The COVID-19 crisis has affected societies and economies around the globe and will permanently reshape our world as it continues to unfold. While the fallout from the crisis is both amplifying familiar risks and creating new ones, change at this scale also creates new openings for managing systemic challenges, and ways to build back better. …
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