International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options available to an Indian business school professor and students.
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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. This book will make the readers to understand marketing theory & concepts and prepare them as tomorrow’s marketing managers, …
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I am extremely happy to place this book Business Environment before the learned teaching faculty, Research Scholars and students. This book has been designed and developed in accordance with the NEP and Revised CBCS syllabus prescribed for BA/B.Com of all university. This book designed to cater to the needs of BA/B.Com Students. The Present book …
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Financial accounting is the process of recording, summarizing and reporting a company’s business transactions through financial statements. These statements are: the income statement, the balance sheet, the cash flow statement and the statement of retained earnings. Financial Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting …
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Research Methodology : Method and Techniques explains how to do high-quality research using the most applicable methodology. The current book discusses research methodology at both a basic and advanced level, allowing researchers to become more familiar with the art of employing research methods and approaches. The book is aimed for graduate and postgraduate social science …
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The knowledge of law related to business is indispensable to the students of Commerce. This book deals with Introduction of Business Regulatory Framework which introduces legal aspects of Business and Law related to Business. The Indian Contract Act & Sale of Goods Act regulates the day to day business transaction etc., is the core of …
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Entrepreneurship has been seen as a phenomenon allowing economic development, job creation, increased productivity and innovation, but many studies do not include the causes of these events. Consequently, the objective of this book is to fill this gap by combining several studies from more practice-oriented perspectives. The various chapters presented here follow several approaches which …
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